Ideam CEO Toby Rush on Startup Timing, Identity, and the Future of Authentication
In this episode of Smart Friends, Toby Rush shares the rollercoaster journey behind four startups and a nine-figure exit. From childhood influences to strategic sabbaticals, the conversation dives deep into the motivations behind serial entrepreneurship. Toby also unpacks the thinking behind his newest venture, Ideam , and how it’s aiming to make 2FA obsolete by bringing passkey-level security to payments and identity verification—without friction.
The episode is packed with personal insight and hard-earned lessons about building, timing, and starting again. Worth a listen for any founder or product leader thinking about what’s next.
Watch Here: https://www.youtube.com/watch?v=xxbAYHylHTc
Link to the Podcast Here: https://kite.link/smartfriends88g
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